Build Your Own CRM with Claude Code

Most businesses run their sales on a patchwork: a spreadsheet here, a notebook there, follow-up that depends on someone remembering. What if the system your business actually needs is one you could build yourself, without a software budget or an engineering team?

Liam Floyd, Co-Founder of Automation Interns, will show the custom CRM he is building with Claude Code to run his company's entire sales process: lead flow, follow-up, call notes, and client opportunities. He is building it out of necessity as Automation Interns scales its outreach and inbound pipeline across multiple industries. This is not AI as a future concept. It is a real build in progress, shaped by the same build-versus-buy questions every owner faces.

Whether you are an owner buried in manual admin or a builder wiring up your own agentic systems, you will see how AI development tools like Claude Code let non-technical operators build practical internal systems, cut the busywork, and clean up a messy sales process. You will leave with a clear model you can apply to your own business.

Leading the session is Liam Floyd, Co-Founder of Automation Interns, an Arizona company that pairs small and medium-sized businesses with talented ASU engineers to build practical AI systems and automations. Liam leads sales and business development, finding the repetitive workflows inside a business and turning them into buildable projects. He is joined by his co-founder, Jon Schack.

Two locations, one session. Join us Tuesday, July 21 at Biltmore or Wednesday, July 22 at Chandler. Free to attend, lunch on us, open to the public.